Sports marketing is an ever-growing discipline. Considering how culturally important sports are today, knowing how to effectively advertise to fans of all ages is imperative. It’s a discipline that involves promoting teams, games, and events through seemingly unrelated products. Here are a few dissertation topics that we hope will inspire you.
This can be a fairly general topic. However, it’s a worthy question. How do advertising campaigns affect customers? What inspires customers to make purchases (aka, tickets to games)?
In this discipline, customers are often extremely loyal to specific teams and leagues. What inspires this loyalty and how does this affect future customer behavior?
Many clothing and attire companies benefit heavily from associations with various sports teams and events. What factors lead to a sports attire company’s success?
How does seating in a stadium affect customers’ experience? Do certain seating arrangements have a negative or positive effect on the customers’ buying power?
Especially in today’s day and age, social media has a huge influence on marketing and how potential fans will perceive current events. How does social media affect this discipline?
How exactly does corporate sponsoring of a team affect both the brand and the team itself? In this dissertation, you’ll be taking a look at the unique relationship between both and what contributes towards a successful sponsorship relationship.
Many small organizations and leagues benefit from grassroots marketing campaigns. What makes an effective grassroots marketing campaign? Can grassroots campaigns be profitable?
The Olympics is the world’s biggest sports event, period. There’s a lot of potential with this topic. How do the Olympics affect the economy of the host country? How can advertising campaigns successfully take advantage of the Olympics?
With this topic, your primary objective is to examine how women’s teams can benefit from effective marketing campaigns.
How exactly do athletes benefit advertising campaigns? Athletes, on a regular basis, sponsor cereals, clothing, electronics, food, and so on. How can this relationship be mutually beneficial?
Known as football everywhere else, you may wish to use soccer and its unique relationships all over the world as a diving board into writing an effective dissertation. How has marketing affected the popularity and notoriety of soccer teams/athletes? What effect does the World Cup have on various economies and consumers?
Sport is becoming a business. More and more companies are getting involved in sporting events. Do you think that it is a positive or negative development?
Major sporting events attract millions of viewers. Needless to say, they have become quite popular with corporates trying to reach more and more customers. By sponsoring popular sporting events companies significantly improve their brand recall value. Nowadays, big corporate houses are not only sponsoring sports events; they are also buying sports teams. It is a win-win situation for both. Sport gets the financial assistance it desperately needs. Companies build their brands. However, this development, too, has some negative aspects. Let’s analyze.
Now that companies pump in millions of dollars into many sports items, talented players are eager to enter the field. This is a definitely a positive development. Sportsmen, at least those who play popular items, are now assured of a steady income. In the olden days, many sports persons weren’t earning enough to make a living. Prize money wasn’t good. Sponsorship deals hardly ever existed. This deterred many talented players from pursuing a career in sports. Now the situation is totally different. Corporate sponsorship has also helped many sporting events from becoming extinct.
On the flip side, when sports become a business, the focus can shift from talent to profit. Although big prize monies and sponsorship deals can attract fresh talent into the game, sometimes the same can lead to problems like match fixing. It is not uncommon for international cricket and football players to get involved in match fixing controversies. The pressure to perform can also compel many players to consume performance enhancing drugs. What’s more, the events that attract corporate involvement are already popular on their own. For example, in India cricket is hugely popular so companies are eager to sponsor cricketers. Players of other less popular events don’t have any sponsors.
After analyzing both sides of the argument, it is not hard to see that corporates entering the field of sports is both good and bad. Big prize money and sponsorship deals will definitely encourage more people to pursue a career in sports. On the other hand, companies will always have business interest in their mind. Sometimes this can take the focus off the game.
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